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April Price of Higher Way Travel – The PACE Radio Show with Hosts Julie Chiariello & Al Graham


Guest: April Price of Higher Way Travel
Hosts: Julie Chiariellio & Al Graham

April Price is the founder of Higher Way Travel—a full service travel agency based in Paso Robles, CA that books 420-friendly vacation packages and hosts custom-curated cannabis experiences both here in the US and internationally.

Originally hailing from Arizona, April got her start in hospitality and tourism working as a fitness and activities director at a luxury resort in Scottsdale. After moving to NYC in 2008, she was hired by CS Travel and became the official travel coordinator for the High Times Cannabis Cup in Amsterdam—not only booking travel arrangements, but providing in-person customer service and logistical support at the events. It was during her six years in this position that she came to realize that there was a huge demand for a trusted source to coordinate cannabis-centric travel. But it wasn’t until 2016, after moving to California, that she decided to act on that knowledge. Given the unexpected opportunity to work with the Hawaii Cannabis Expo, she founded Higher Way Travel and began coordinating travel for several established cannabis events.

Combining her expertise in cannabis, wellness, and tourism, she has since created several unique events such as Baked on the Beach—held during 4/20 week at Coral Cove Resort in Jamaica, Higher Health Retreat in California, and Surf and Terps in Hawaii.

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