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Be He@lthy, Be Mobile: How does it work?

The Be He@lthy, Be Mobile initative uses mobile telephone technology to help governments worldwide implement initiatives to promote wellness, disease prevention and management and smoking cessation. Dr Margaret Chan, Director-General of the WHO, explains how the initiative works togther with public, private and government actors, including the Costa Rican government and the private sector partnership with Bupa.

Be He@lthy, Be Mobile is a joint initiative from the International Telecommunications Union and the World Health Organization, which uses mobile telephone technology to improve health and wellness worldwide, and help reduce the burden of Non-communicable Diseases (NCDs).

For more information on this initiative and its public and private sector partners, visit


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