The Blog

ETOA Webinar | Re-opening Europe: follow the evidence

Broadcast 30th March 2021.

How and when will Europe re-open in 2021? While pandemic management is the priority, planning a safe return to international mobility as soon as conditions permit is essential.

Once Europe’s internal borders open, it would be illogical to exclude long-haul visitors who can meet health requirements. Meanwhile, safe travel corridors are being developed bilaterally.

Responsible return to travel is possible: clients are more than ready to get tested, vaccinated and observe all necessary protocols. We can deliver safe services, for tourists, business visitors and the events industry. We have learned to live and work with continued public health precautions.

The visitor economy, and its place in destination planning, is in transition. Like all change, it needs energy to continue: for tourism, that means people choosing to visit us, and able to do so.

As soon as international travel is permitted in 2021, there will be a surge in demand: how will industry, and destinations, respond?


Jennifer Tombaugh, President, Tauck
Jakes Maritz, Co-Founder and CEO, Expat Explore
Luís Araújo, President, Turismo de Portugal and President, European Travel Commission (ETC)
Petra Stušek, Managing Director, Ljubljana Tourism and President, European Cities Marketing (ECM)
Yvonne Coulin, CEO, Nuremberg Convention and Tourist Office
Christina Russe, Deputy Secretary General, ECTAA – The European Travel Agents’ and Tour Operators’ Associations
Agnès Leroux, Policy Director, Airlines for Europe (A4E)

Moderator: Tim Fairhurst, Secretary General, ETOA

This webinar is delivered in partnership with European Cities Marketing (ECM) as part of City Fair 2021 on 8th June. Online | City Fair is the opportunity to lay the foundations for the return of long-haul and intra-European clients. It brings together selected travel buyers and product developers, along with destination managers, in a full day of B2B online meetings dedicated to rethinking tourism strategy and develop new product ideas.


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