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How I Built a 1 MILLION Person Email List in 1 Year | Colin Darretta on Marketing



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How I Built a 1 MILLION Person Email List in 1 Year | Colin Darretta Interview

00:00 – 1:37: How did you get your job?
03:26- When did you launch WellPath?
04:50 – Did you have a co-founder for WellPath?
05:23 – When you said your launch with WellPath was fraught with challenges, what happened?
11:50 Once you build this email list, what would the experience look like for people buying that product?
14:45 – When it comes to opens etc. how long would you run a drip campaign for?
17:00 – When it comes to asking for the sale and trying to turn a prospect into a customer, how long do you find it usually takes? From a giveaway to a lightbox scenario?
19:35 – When it comes to content pieces, how do you make sure that you find and identify the right people?
26:50 – When did you launch DojoMojo?
28:58 – You didn’t wait long to move into that? Did you start WellPath end of 2016?
32:01 – I see you’re launching more brands. I see this as a common trend, can I ask why?
37:33 – What is the next brand you’re looking to launch?
39:02 – How do you manage around simplicity vs. complications?
42:09 – Any final words of wisdom that you’d like to share? How can people find out more about you and your brands?

Building partnerships and mailing lists as an entrepreneur can be one of the trickiest and most elusive parts of the game. Targeting the right people, understanding brand identity – it’s all a delicate ecosystem to navigate. The good news is, when it comes to mailing lists and partnerships, we have all the answers you need from the mastermind and guru himself: Colin Darretta. Co-founder of a number of successful companies including WellPath, a health and wellness plan) and DojoMojo, a software company that helps you build partnerships, Darretta has all the answers. Not only has Darretta got decades of experience under his belt, but he also has the distinct honor of managing to build a 1 million person email list in 1 year, and is the master of monetizing mailing lists.

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